They just create the will, as you say the money isn’t donated until you die and your executor donates the money. They don’t collect and hold your life savings for decades, and Hench Mafia Records Shirt. These figures are likely estimations of eventual donations. The partner charities pay them a fundraising fee for their services in reminding people and making it easy for them to include charities in their will.
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People die every day, so wills are executed every day. Yes, the 3mm (I don’t see them ever claiming billions a day) is probably just the pledged amounts and not the real donated amounts, but Hench Mafia Records Shirt, eventually more than 3mm real dollars will be donated everyday because of their work. But then they are not really earning billions of dollars a day because they dont get the money right away. Its a good initiative but not one that works right here and now. Its money to be earned in years to come.